Crafting Financial Solutions for Everyday People.
As a Product Manager, I'm passionate about creating financial products that truly make a difference in people's lives. With a proven track record of leading teams to success, I excel at turning complex financial concepts into user-friendly solutions. By combining deep user understanding with data-driven insights, I deliver products that not only meet customer needs but also drive business growth.
Values i live by
Values that guides my decision
- Customer Obsessed
- Innovation and Continuous Learning
- Financial Wellness Advocacy
- Holistic Financial Planning
Values that guides my work
- Customer First
- Agile Experimentation
- Data-Driven
- Collaborative
- Innovative
- Results-Oriented
Values that guides my peoples management
- Empathy and Support
- Open Communication
- Development and Growth
- Collaboration and Teamwork
- Recognition and Appreciation
Products Overview
MyAdvisor
The MyAdvisor tool is a powerful financial planning solution seamlessly integrated into your online banking experience. It empowers customers to visualize their financial health and achieve their goals.
Mortgage Affordability Tool
The Mortgage Affordability Tool is a digital product that helps people estimate how much home they can afford. It is available for both current and new customers and does not require a credit check, protecting users' credit scores.
Goal Builder
TD Goal Builder is a financial planning tool designed to assist customers in achieving their financial goals. By understanding a customer's financial situation and aspirations, the tool creates personalized investment plans and offers ongoing support to help customers stay on track.
MY NAME IS...
Adenike Akinde
I’m a results-driven Product Manager with a passion for empowering users through innovative financial solutions. With six years of experience, I’ve honed my ability to blend deep user understanding with data-driven insights to create products that drive real impact.
My journey began as a Financial Advisor, where I gained firsthand experience in helping people achieve their financial goals. This empathy for users fuels my work as a Product Manager. I’ve successfully launched products like MyAdvisor and the Mortgage Affordability Tool, demonstrating my ability to simplify complex financial concepts and deliver exceptional user experiences.
I’m a lifelong learner, constantly seeking new ways to improve my craft. My passion for research and problem-solving keeps me at the forefront of industry trends. I’m excited to contribute my skills and experience to a team that shares my commitment to user-centric product development.
Professional Experience
Product Manager
TD Canada Trust, Calgary
March 2022 - Present
- Led the product development and successful launch of TD Goal Builder, a financial planning tool providing personalized investment advice for customers' various financial goals.
- Implemented a three-step framework, enhancing the customer experience by guiding them from financial discovery to goal-setting and action plan creation.
- Achieved a 63% increase in pre-qualifications and new mortgage applications by leveraging the tool to identify and follow up with potential home buyers.
- Received positive user feedback for the tool’s ease of use and its effectiveness in providing financial peace of mind.
- Facilitated increased business by converting customer insights from the tool into actionable loan applications and investment plans.
Product Manager
Royal Bank of Canada, Calgary
April 2018 – February 2022
- Managed the development and integration of the MyAdvisor Tool into online banking systems, empowering users to visualize and achieve their financial goals.
- Achieved a 67% increase in adoption rates through effective staff training and strategic promotion of the tool’s value proposition.
- Enabled users to consolidate diverse financial data streams into a unified platform, providing a comprehensive overview of their financial status.
- Received positive feedback from users on the tool’s ease of use and effectiveness in providing peace of mind and facilitating proactive financial planning.
- Directed the development and implementation of the Mortgage Affordability Tool, integrated into online banking for existing customers and accessible to non-customers.
- Achieved a 63% increase in mortgage pre-qualifications and new mortgage applications, driving business growth and customer engagement.
- Received positive user feedback highlighting the tool’s ease of use and its effectiveness in helping customers understand their mortgage affordability.
- Expanded the reach of mortgage services to both current and non-customers, enhancing customer experience and satisfaction.
Education
Bachelor of Science in Economics
Bowen University, Iwo Osun State, Nigeria
Degree status verified by World Education Services Canada (WES)
International Business Management
Mohawk College of Applied Arts and Technology, Hamilton
Diploma in Business
Mohawk College of Applied Arts and Technology, Hamilton
Graduated on the Dean's Honors list.
Skills
Certifications
References
Rafiat Babayode- Product Manager
587-434-5091
Frequently Asked Questions
- Deep Financial Expertise: I have a strong understanding of financial products and services, which allows me to design tools that truly meet users' needs. This depth of knowledge in finance, combined with my ability to translate complex financial concepts into user-friendly products, is a rare combination.
- Data-Driven Decision Making: I excel at using data to inform product decisions. From analyzing user behavior to measuring the success of features, I rely on data to guide my strategy and ensure that our products deliver real value to customers.
- User-Centric Design: I have a knack for putting myself in the users’ shoes, ensuring that the products I manage are intuitive and solve real problems. My focus on user experience means that I’m constantly seeking feedback and iterating to make our tools better and easier to use.
- Cross-Functional Leadership: Leading teams that include developers, designers, marketers, and stakeholders is one of my strengths. I’m skilled at bringing diverse groups together, aligning them towards a common goal, and ensuring smooth collaboration throughout the product development process.
- Innovative Problem Solving: I thrive on tackling complex challenges with creative solutions. Whether it's finding new ways to streamline financial processes or developing unique features that set our products apart, my ability to think outside the box is a key asset.
- User-Centric Champion: I excel at translating user needs into features that drive user satisfaction and product adoption.
- Data-Driven Decisions: I leverage data analytics to inform product choices, ensuring maximum impact.
- Strategic Visionary: I define clear product roadmaps that balance user needs with business goals.
I love helping people, providing solutions to problems and strategic thinking of translating user needs into effective business solutions.
- User Champion: I'm passionate about understanding and advocating for users. My ability to turn their needs into successful products is evident in MyAdvisor's 67% increase in user adoption. I believe in building products people love.
- Data-Driven Decision Maker: I use data as my compass. I'm skilled at turning numbers into insights that drive product success.
- Strategic Visionary: I craft product roadmaps that align with both user needs and business objectives. I'm a big-picture thinker who can translate strategy into actionable plans.
- Collaborative Leader: I thrive in cross-functional teams, building strong relationships and driving projects forward. I believe in open communication and shared ownership.
- Results-Focused: I'm committed to delivering products that make a difference. My track record speaks for itself: increased user engagement and business growth.
I'm a financial product manager who bridges the gap between complex finance and effortless user experiences. My passion lies in understanding the challenges people face and crafting innovative solutions. With a keen eye for detail and a strategic mindset, I build financial products that are not just functional, but delightful to use.
I am passionate about solving problems and making a difference. As a product manager, this fuels my drive into building products that truly resonate with people. I love crafting user-friendly FinTech tools that simplify complex financial tasks.
In addition, hosting friends, family and bringing people together has shaped my collaborative style. I thrive in building strong teams and fostering an environment where creativity flourishes. It's all about creating something amazing, together.
My most impressive accomplishment is superheading user-friendly tools like MyAdvisor and the Mortgage Affordability Tool. I helped simplify financial processes and potentially help more people engage with and achieve their financial goals resulting in a 18% growth in revenue within the first year and 28% increase in customer satisfaction.
I've consistently exceeded expectations throughout my career. My dedication and hard work have been recognized with awards, promotions, and positive feedback from colleagues. I thrive on challenges and am driven to deliver exceptional results.